"we bring fresh thinking and insight"

Hugh talks Consumer Insight

Key to our success is making sure that all our products and marketing initiatives are rooted in consumer insight. By understanding what consumers and shoppers want and how and when to target them, we make sure our brands are right for the market and have the best chance of success. We can also demonstrate to retail customers that our brands are going to help grow the category and deserve shelf space. We bring fresh thinking and insight to the category giving us a unique voice when talking to customers and we always test our products with consumers to ensure we deliver on taste and texture which are so vital in the snacking market.