Calbee UK acquires Seabrook Crisps
Today Calbee UK is delighted to announce that it has acquired the Seabrook Crisps business. The sale was completed on 2nd October 2018.
The purchase brings the iconic Seabrook brand into the Calbee UK portfolio as well as its equally important bagged-snack private label business.
Richard Robinson, MD of Calbee UK, states, “this is an exciting development which will allow us to combine and further leverage the skills and brands of two ambitious players in the UK savoury snack market – building an even more dynamic, innovative and effective snack business going forward. We firmly believe it will prove to be good news for both business and the UK snack industry as a whole.”
Richard also adds, “this acquisition is good news for Calbee UK’s business aspirations and has been designed not for cost savings but to generate growth. Whilst wholly owned by Calbee UK, Seabrook will run separately as a business, sharing their expertise with Calbee and ours with them. Calbee intends to take time to properly understand the Seabrook business following the transfer of ownership of the business.”
Seabrook is a dynamic company with a great history, tradition and first to market initiatives and so serves as a perfect complement to the young, ambitious new business that is Calbee UK. Bringing them together is a powerful move to help further accelerate and expand Calbee UK’s position both in the UK and in Europe, which remains a key strategic priority for our business.”