Calbee UK expands its UK Brand Portfolio
Thanks to Daniel Selwood at “The Grocer” for the great feature on the launch of our new products and brands this month. Read what he had to say here!
"Japanese snacking brand Calbee is expanding its burgeoning UK portfolio with a new Yushoi range and the introduction of Rustiks, its first brand outside of the better-for-you sector.
Tapping demand for more intense flavours, variants will be Fire Roasted Chipotle with pieces of tomato, and Caramelised Onion & Balsamic Vinegar studded with onion. The launch of Inclusions came after Yushoi had “gone from strength to strength, experiencing 42% growth over the last 12 months” said Calbee, which made its UK debut in 2015 with Yushoi pea snacks.
It is also set to launch a more indulgent option in the shape of Rustiks – potato crisps with the shape and taste of French fries (rsp: £1.50/113g). They will launch later this month exclusively into Tesco in Lightly Salted and Salt & Vinegar. “We have enjoyed huge success in the better-for-you sector but know there is a large section of consumers who still want the chance to indulge themselves on occasion" “We’re really excited about the new ranges and will be continuing to look for opportunities to introduce completely new snacking innovation to the UK market.”