Our Ambitions


Our Ambitions

Our target is to be at least a £60m business by 2021 from our current position as a £12m business today.

We want to disrupt the snacking category by bringing wonder to snacking enthusiasts by developing really exciting innovation that makes people sit up and say, ‘wow that’s different’.

To attract, retain and develop great talent to be part of the Calbee UK Family.

As a new market entrant, we need to ensure our brands grow the category by encouraging new consumption occasions through offering genuinely new and innovative products.